Kiwi slang meets Swiss city.

Chur Bro

Did you know that Chur is an actual city in Switzerland? And not just any city – it's the oldest in the entire country. Yet despite its age, Chur is anything but outdated. Nestled between mountains, it offers a unique mix of culture, nature, and urban flair. From charming old town alleys to modern museums, hiking trails, and local cuisine – there's something here for everyone.

You say Chur when you’re stoked. We say Chur when we’re home.

Good to know.

Chur facts

Older than New Zealand's first rugby rule - traces of settlement in Chur go back 13'000 years
Direct cable car to the ski and bike area - 15 minutes from the city centre to the mountains
More than just the Alps - Chur is urban, artistic, relaxed
New Zealand has more sheep than inhabitants - Chur has more bikes than cars